A question that is regularly asked by the craft beer community is what style is most popular with micro beer drinkers?
According to Symphony IRI data, IPA has passed Pale Ale as most popular craft beer style.
In his “Craft Brewing & Mid-Year Category Sales Review” Dan Wandel of Symphony IRI told Brewers Association members that IPA sales increased 39 percent in the first half of the year, continuing an ongoing trend that moved it past Pale Ale. He also said that IRI now tracks 253 IPA brands, up 76 in the last six months. Craft beer dollar sales increased 14.3 percent in the first six months.
This is great knowledge for brewers as well as drinkers. If you’re an IPA fan, then you have a lot to look forward to as more and more craft breweries are experimenting with hoppy beer.
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